"[Soda Companies] Keep Selling People Poison" | KQED's What's Your Story? | October 12, 2012 by KQED published on 2012-10-12T19:25:05Z At the weekly Certified Farmers market in Richmond, resident Jed Kreinberg says he fully supports Measure N, the proposed tax on sugar-sweetened beverages in the city of Richmond, because soda is 'poison.' "We have an epidemic of sugar consumption in this country, I think. It’s a real health issues with the youth of today. And what I’ve noticed is that there’s a huge influx of out-of-state money, and money from the large corporations to defeat this initiative because it’s in their best interest to keep selling people poison. It’s like with the cigarette tax. You know I mean that’s the analogy I would use. People have to see the costs involved. There’s a hidden cost. We can pay it up front or pay it later. Your kids could get fat, or you can teach them to eat right."