Los Angeles, CA
“Deep, dark and dub,” best describes Jess Rox’s sound.
Born Jessica Areli Alvarez, Jess grew up in Ciudad Juarez, Mexico and moved to El Paso, Texas at the age of 15. Being a “border kid” is an important part of her identity.
Hers is not a story of finding a musical calling at an early age or picking up an instrument during childhood. Her love for electronic music developed later in life. Although her first rave experience occurred in 1998, during her teens, Jess favored the nu-metal, rock, ska and reggae scenes of the time. An early and deep-rooted love for rock n’ roll permeates her personality and sound.
With the boom of underground electronic music in the border during the early 2000s - particularly with the wave of minimal techno - Jess found a home and a true passion for the music. But her talent was not necessarily playing music. A writer since she can remember, Jess found her calling in 2008 by combining her two biggest passions in life: writing and music. In 2009, she began her music journalism career, which inspired her to go back to school and finish her degree in Multimedia Journalism. That year, Jessica A. Alvarez became “Jess Rox,” her chosen pen name and eventually, her DJ name.
In 2012, she began DJing in an effort to become a better music journalist and to put to use the ear-training she’d been practicing for over 10 years. In 2013, she landed an internship with European website and TV channel Dancetrippin.tv for which she continues to write to date.
Jess has not only made music her career, but she also considers it the biggest, most important component in her life. Since 2012, she has experimented with the darker shades of electronic music finding her niche in deep - and dubby - tech house and techno. During the last year, she has gained popularity in the border, playing clubs such as Club 301, Sumatra Lounge, The Network and Monarch, among others.
In the past year, she has taken on piano instruction and learned sight-reading in an attempt to reach one of her short term goals: to delve into music production. Upon completion of her Master’s Degree this summer, she aims to establish her own public relations agency where she hopes to represent DJs and producers and in this way, incorporate all areas of the music industry into her life and career.
Jess cites John Lennon and Thom Yorke as some of her biggest early musical influences.
"In the midst of chaos, only music keeps me sane." - Jess Rox
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Jess Rox’s tracks