UYD Social Media Prose Poem (Gregg Silver cover) by jedsundwall published on 2011/11/30 20:24:39 +0000 Gregg Silver of Keller Williams is trying to get the word out on a new condo complex being built off La Cienega and Beverly Hills: "You need to find ways to get the word out. Social media makes the most sense. I mean, this could be a real game-changer. We need to get the most buzz with this property, and in this day and age, in our industry, you're going to have a real plugged-in kind of consumer - tech-savvy, social-media savvy. So we need to create enough traction that people are talking about us. So at the end of the day, this is going to be about social media marketing. So anything that we can upload into a video or any other social media I think is what we want to do. We want people to show their friends. Young people really understand this is the way information is being shared today. So it's important we have social media information that people are going to be buzzing about and talking about all throughout Beverly Hills. We've had so much buzz coming from the social media so we pulled together a social media campaign, and through social media, everyone that has come through in one way or another has been touched by social media. Social media is the driving force. It's about creating a conversation using the internet and putting it out there."