J. Goods was born and raised in Austin, TX and embodies everything that is cool about this town of just under one million people, 999,000 of which are involved in music in some way. Unlike Houston and Dallas, Austin is not limited by any one sound, and J. Goods is not content to limit himself either.
A deft MC, who has been making music since the 6th grade when he started out as a percussionist in the school band, a position he stayed in throughout his school years, J. Goods sound combines real hip-hop lyricism with a party vibe and EDM beats, a new style of electronic dance music currently being popularized by artists like A-Trak, Flosstradamus and Diplo.
His breakout single, “Get Filthy” was produced by Austin’s own Shawn Dell and features legendary Dallas MC, and co-host of the Ricky Smiley Morning Show, Headkrack. It’s a real party anthem that is getting attention like no other single from Austin before it, in the streets and overseas in India of all places.
“This is crazy,” J. Goods is about to drop a bomb, “But MTV India and Axe Shower Gel teamed up to introduce Axe to India and they used ‘Get Filthy’ and built their whole campaign around my song. We dropped our video online and all of a sudden we started getting comments like ‘This is the Axe Shower Gel India Anthem!’ When we made the deal we had no idea that it would be that big over there.”
A little Googling and J. Goods and his folks at Action Figures Music, a company based in Austin and helmed by Shawn Dell, found a full length video, similar in style to the video they had dropped, promoting Axe Shower Gel and using his entire song, as opposed to just a simple snippet in a commercial.
Where all that will lead is still unknown, but the crew sees it as a blessing in disguise. The song has charted on Beatport and is moving good numbers on ITunes and Amazon. “The music industry is rewriting itself right now.” Goods says, “There’s a lot of room to play with right now. You can make your own rules and make it work with the internet and on all sorts of platforms.”
Its international presence doesn’t stop in India. Triple J Radio, one of the biggest stations in Australia has been playing it. With each play they see their numbers spike on ITunes. DJ’s from Germany, Russia, The Netherlands and the UK have been showing the song love and even sending in new remixes.
His latest single “Bounz,” produced by Y2JJ follows the same party vibe, but is another example of J. Goods interest in experimenting with new sounds and breaking new ground. This past year he has also started working with EDM producer Crizzly, and has performed with him at huge events like Nocturnal Wonderland and Vitamin Water’s Disco Disco Disco with MSTRKRFT headlining.
“My goal right now is to blend hip-hop with EDM production.” Goods explains, “Guys like Shawn Dell and Y2JJ are working to develop this style with me. I love hip-hop but I don’t think like everybody else. I really want to experiment with other sounds and EDM and Trap are sounds that I think really fit me. “