**FOR PROMOTIONAL USE ONLY**
ITZSOWEEZEE Spotlight Series highlights the incredibly talented DJs and producers that make up the ITZSOWEEZEE ranks, as well as our extended music family. Each month, we deliver a fresh mix that reflects the diverse style and flavour of our crew. This is an opportunity to “meet” our selectors, enjoy some amazing free music, and understand why we command the respect that we do.
To many audiophiles, one of the greatest feelings in the world is to connect with someone over a shared respect for music and sounds. In fact, many of us in the ITZSO fam first bonded through the love of sounds, sheesha, and video games in 2004, well before the thoughts of ITZSOWEEZEE were even conceived. The key was that we met, experienced music together, and became lifelong friends. In this age of social media, on-demand entertainment, and disposable gratification, it’s become increasingly rare to meet someone and feel that instant spark of acknowledgement and je ne sais quois that leads to stating “yea, you really get this music thing.” Enter @Jayemkayem, a Calgary-to-Toronto transplant who has immediately become a staple in our city’s music scene. Always greeting people with a big smile, cracking jokes, and spreading her knowledge of music and culture, Jayemkayem is one of those souls that you have to befriend on sight. Everything about this woman is an embodiment of understanding music, creating good vibes, and leaving a positive aura in any room she plays. It’s an honour to have her bless us with the twenty-seventh edition of our Spotlight Series.
Jayemkayem is an accomplished club DJ, freelance writer (see her work on Hypetrak, Noisey, Thump, and more) and also hosts her own online radio show, Hundreds&Thousands. She plays some of the hottest venues in the city on the regular, steadily adding to her growing fan base. When she’s not working on her own music, you can catch her at almost any event where DJs coalesce, soaking up the experiences that other like-minded people have to offer. To sum her up in one sentence is difficult, but we’ll attempt to do so: Jayemkayem is a walking encyclopedia of sound. The results of all of her dedication to the craft are on full display in her Spotlight Series mix. Throughout the hour-long mix, she modernizes the “wall-of-sound” concept, championed by Phil Spector, Brian Wilson, and many other ’60s-era legends, by applying it to considerably younger genres like grime, future bass, and UK garage. Similar to how Spector and Wilson would layer multiple arrangements of instruments over one another, Jayemkayem layers songs on top of songs to create a lush and energetic blend of acoustics that is something altogether new and refreshing. It really deserves multiple listens to understand and appreciate, but this may be one of the greatest contributions to the series thus far. Thank you Jo, for real.
"A DJ I always looked up to for their mixtapes is Neil Armstrong. His mixes were always fresh – usually a dope theme or concept and heavy on blends and extended mixes. This mix is a bunch of music I’ve been feeling lately. I hope that people will hear some different sounds, as well as not quite know whether they are hearing 1, 2 or 3 songs at some points.
Thanks for the opportunity to do this. I had a lot of fun making this :)"