Ismay Ismay Petaluma, CA Named after a town of 19 in the Northern Great Plains, Ismay represents the work of singer/songwriter Avery Hellman. Just as with the name, Ismay seeks to uncover ways in which the place we live changes us, and how the natural world provides deeper meaning. For Ismay, a life lived in rural California connects them with the landscape, providing a freedom to express gender identity, and the space to create music. Mystical lyricism, ethereal vocals, and dynamic fingerpicking on guitar are the defining features of their music. With works covering wild horses to wildfire, Ismay’s sound is unmistakably connected to the landscape in which they live.