DigiCulTS Podcast, Ep. 01: Social Media for Small or Medium-Sized Businesses by Isabell Gru published on 2022-01-31T11:56:06Z In this DigiCulTS podcast episode, host Isabell Grundschober invited Sabine Melnicki, entrepreneur and partner at "TangoTunes - the Digital Tango Music Store" (www.tangotunes.com), to share her experiences about using social media for the medium-sized business #TangoTunes. We discussed the following questions: * How do you use social media for @tangotunes_com? How did you choose the social media platforms you are active on? * Which target groups do you try to reach via social media? * How do you define "success" for your social media activities? Is TangoTunes successful on social media? * How do you use social media to achieve your business objectives? * How to connect bigger business objectives with social media goals? * What to consider when creating content for your TangoTunes target group? * For all small- or medium-sized businesses who aren't on social media yet: What do they miss out? We hope you enjoy our podcast episode! Leave us a comment with your opinions on our questions - looking forward to hearing about your experiences. This podcast episode is brought to you by the #DigiCulTS project, co-funded by the European Union. It was hosted by Isabell Grundschober (researcher at the University for Continuing Education Krems and DigiCulTS project partner). The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Genre Learning
