Tony Ulwick, Founder of innovation consulting firm Strategyn by Inside Intercom published on 2015-12-08T23:19:11Z Intercom co-founder Des Traynor talks to Tony Ulwick, the inventor of outcome-driven innovation and a decades-long champion of jobs-to-be-done as a method for product design. Genre JTBD Comment by Josselin Perrus To create a better product, you have to measure how well the current iteration does the job from three angles: the functional perspective, financial perspective, and consumption chain perspective. 2016/01/27 08:07:46 +0000 Comment by Josselin Perrus Getting a job done better means doing it faster, more predictably, and with higher output. That criteria is universal across jobs and should guide research questions. 2016/01/27 08:06:48 +0000
