Matt Hodges, Senior Director of Marketing at Intercom by Inside Intercom published on 2016-07-20T03:01:56Z Matt Hodges, Intercom's first marketer, shares how Job-to-be-Done can shape your product's story, his strategy for prioritizing marketing efforts in SaaS, tips for scaling a marketing team, and much more. Genre Technology Comment by Greg Kostello When to drop a feature to get to a deadline: are we breaking the story? 2016/09/29 17:37:33 +0000 Comment by Greg Kostello Very useful: if you are doing something innovative you need a compelling story to convince them to change their behavior. 2016/09/29 17:36:10 +0000
