Podcast #21: The Importance of Google Reviews with Brian Marks by Fibrenew published on 2019-08-02T21:37:15Z Google reviews are the custodian of trust. Social proof and feedback from previous customers is worth their weight in gold and then some. Not only in the eyes of customers but as a means of hiking your search engine rankings up the results ladder as well...and the more reviews you have, the better your overall position. We all do it. Before we're about to book a hotel, eat at a restaurant or hire a plumber, we hop online to read about previous customers' experiences. The nudge to spend our money happens when we see positive results and feedback on a particular business. If Joe, Mary, Sue, and Greg all had good experiences with ACME XYZ company, chances are that I will too, here's my money! It's no different in our business. And because of that, we have to ask for Google reviews and build our trust factor for all potential customers to see. Not just for 'retail/consumer' customers but for commercial or account-based customers as well. An RV dealership or car dealer or furniture store is very likely to hop online and research your particular business before awarding you work. On this podcast, Brian talked about: - the importance of asking at the right time - right after the job is complete - that's optimal - his check-in and reminder process after service to make sure the customer is happy with the work - how that prompts the customer to either leave a review or tell a friend .... and really is just plain good customer service! - how he asks the customer before he leaves the home or business, is there anything you see that you don't like? Let's address it now. - that's smart because it limits callbacks and the need to revisit the customer later - reviews have helped Brian with people who price shop. He'll ask them to check out his reviews as a means to showcase his professionalism. Who would rather hire, Reggie's Leather Fixers with no Google reviews, or Fibrenew North Raleigh with about 100 5 star reviews? We hope you enjoy this podcast!