Has AI raised the floor but not the ceiling with marketing? Have we over-indexed on having content at scale? And is there a way for marketers to understand when hyper-personalization will cross the line into creepiness? In this episode of thinkPod, we are joined by Kate Bradley Chernis (Founder & CEO of Lately) and Joey Camire (principal & founding team of Sylvain Labs). We talk to Kate and Joey about whether AI will replace human marketers, where we are currently with AI and marketing, the difficulty of getting marketers to write, and how AI can bring delight to consumers. We also get into the hot debate around a company’s responsibility with user data and imagine a future where each cup of yogurt is tracked.
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Kate Bradley Chernis is the Founder & CEO of Lately, an AI-powered marketing dashboard that’s reinventing the marketing process to give individual marketers the power to create and scale smarter, more consistent messaging. With Lately, Davids become Goliaths.
As a former marketing agency owner, Kate, initially created the idea for Lately out of spreadsheets for then-client, Walmart. Well, not just Walmart. It was a partnership between Walmart, United Way Worldwide, National Disability Institute, and tens of thousands of local, small business and nonprofit affiliates who were all using her spreadsheet system – because they all had the same problems: a lack of coordination, widespread redundancies, no visibility and no organization. With Kate’s spreadsheet system, they achieved a 130%, three year, year-over-year ROI.
In fact, Kate found similar success with all of her clients, regardless of industry or company size. So, along with one heck of a superhero team, she created Lately to organize the mess, automate repetitive processes and eliminate the "overwhelming" feeling that every marketer she'd ever met had complained about.
Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.
After escaping from neuroscience and psychology, with a layover at the VCU Brandcenter, Joey Camire moved to New York to join the founding team of Sylvain Labs. Here, he leads innovation and brand strategy work for bluechip clients such as Google, GM, AB Inbev, Bloomberg, and more. Joey spearheaded several cultural projects including the documentary Instafame, as well as writing
The Dots, a book deconstructing influence for brands and institutions in contemporary culture. Along with a team at Sylvain Labs, Joey produces the weekly podcast Critical Nonsense, digging deep into cultural ephemera to inspire interesting conversations. A respected authority on the realms of social influence, strategy and cultural change, Joey has written for numerous publications including Wired, The Drum, McSweeney’s Internet Tendency, PSFK, The Egoist, and shots.