Miami Beach, Florida
Fiercely independent ￼artist, Fior, makes sleek, beat-driven, pop-infused music with elements of R&B, rock, and soul. There’s a modern, atmospheric quality to her sound, where trap beats and symphonic swells provide a rich textural backdrop for her lush, agile vocals. Inspired by real life, her lyrics celebrate the kind of vulnerability that leads to strength, encouraging listeners to accept emotions and embrace the importance of speaking your mind.
Superstar producer, Scott Storch, and the dynamic up and comer, Fior, have just released their second song collaboration, “Undercover Lover”. The new song sets up an EP the two are working on together and plan to release at the beginning of 2023.
Scott Storch has worked with some of the biggest artists on the planet, including Beyoncé, Dr. Dre, and Christina Aguilera to name a few. To attract his attention, let alone his time and talent, is no small feat. But that’s exactly what Fior, a hot up and coming Miami artist, has managed to do.
“Fior is one of the most talented developing artists I’ve discovered in my career,” opines Storch. “Not only is she humble with an incredible work ethic, but she has an ear for music, the look, the style, and the vocal ability to compete with some of the most iconic artists of all time. Fior is the total package with a voice that transcends musical genres and generations.”
No stranger to acclaim, Fior started the year off being named one of People’s ‘Emerging Artists to Watch’. Since then, she’s released four singles, including the first collaboration with Storch, the Disco-Funk inspired throwback, “YOYO”.
“Scott Storch is a legend and musical genius. It’s been such an honor to work with him, especially on our latest single ‘Undercover Lover,’ adds Fior. “When writing this song, I was so inspired by his songs from the early aughts and wanted to pay tribute to him by bringing that energy back.”
Fior’s distinct, self-taught style was influenced by Brandy, Stevie Nicks, Amy Winehouse, Adele, Miley Cyrus, and Michael Jackson. Gifted a toy piano by her dad, a tour manager for bands in the 90s, Fior learned to play by ear at just 8 years old, soon writing her own lyrics and making beats. Along the way, she developed her characteristic vocal tone, blending husky alto vibrato with a uniquely soulful timbre.
For more on Fior, check out www.iamfior.com.