It is rare to find an artist who startles your senses on many levels, engaging the part of your brain that makes you shake your hips, but also raise your fist in solidarity.
Heather Mae does just that.
An imaginative lyricist with a powerhouse voice, Heather Mae is forging new ground with her newest album—due to be released on June 10th, 2016. Entitled “I AM ENOUGH”, the collection is dubbed a KickStarter Staff Pick, as it smashed through its $15,000 fundraising goal, and has earned early praise by FLURT Magazine as “...every bit appealing to the ears as it is empowering.”
With producer Mark Williams (Sucker Punch Recording Co.) at the wheel, the collection of five songs is a bold breakout from her former years as a folk singer-songwriter strumming a ukulele. Mae breaks ground in “I AM ENOUGH” not only for her interesting indie-pop sound, but also for her musical take on touchy subjects ranging from LGBTQ discrimination, gender stereotypes, body image, and mental health issues. This is what sets Mae apart—she seeks to write music for those that need an anthem and doesn’t shy away from tackling topics not often heard in pop music.
The title track to her new album, ‘I Am Enough’ is an ode to body positivity and breaking away from self-imposed affliction to fit into what society defines as beautiful.
“I see this record as a platform for change. Pop music with a mission.” says Heather, I am inspired by artists who are able to combine both.”
‘Wanderer’ and ‘No Poor Soul’ are reflections of Mae’s own experience of publicly coming out and the relief associated with finding love that accepts you just as you are—externally and internally. ‘Stand Up’ wraps up the entire record with its challenge to listeners to fight against intolerances that so many of us face, such as racism, sexism and other prejudices.
Mae also includes references to the Black Lives Matter movement and the June SCOTUS ruling on gay marriage which destroyed DOMA.
After graduating in 2012 from the American Musical and Dramatic Academy in New York, directly afterwards she embarked on her first project entitled "One Year of Songs.” The collection was an ambitious project which involved writing and recording one song every day for a year. The record received local and national attention as she toured the country in support of the project.
The Washington Post wrote, “Mae’s songs are charming even outside the context of the original ‘One Year of Songs’ project” and popculturez.com noted that the album was “beautifully written, engagingly crafted, and accomplished in execution.”
As her star began to rise, Mae was diagnosed with nodules on her vocal chords. With her future suddenly in limbo, she was forced to re-evaluate her career and life.
“I was told I would never sing again and I went through a very introspective time. It was having to sit in silence that changed me. I hadn’t ever used my voice for good and that became my mantra as I recovered,” Mae says.
Heather realized she had never really written about the issues that meant the most to her.
She vowed that her new music would not only be different, but sincere and significant. In spite of some of her darkest days, Mae relearned how to sing. She took a step away from her previous folk-heavy style and her new sound is a unique fusion of indie-pop Tegan and Sara meets dynamic vocalist Etta James.
On June 10th, 2016, 'I AM ENOUGH' reached #60 on the Pop Album charts on iTunes. She is currently on tour in support of her EP. Find out if she's playing a show near you, on her website: www.heathermae.net
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