Ep 7 - Scaling Your Marketing Efforts Through Marketing Automation by Growth Mapping Podcast published on 2017-01-22T16:44:42Z As you grow and scale your business, you’ll find, if you haven’t already, that you simply can’t be everywhere you want and need to be at the same time. You likely have many different social media channels, groups, email lists, and so on, and it’s impossible for one person to handle everything that needs to be done. Automation might be the answer to this prevalent issue. Today Sujan and Aaron are going to be talking about the different tools they use to make automation simpler, tactics for using automation and, just as important, tips on when and how not to use automation. Some of the highlights of today’s show include: ● 1:40: Sujan explains how Quuu.co can help you automate the things you share. ● 3:10: Aaron and Sujan discuss IFTTT and Zapier and how they can help with automation, content curation, syndication and promotion. ● 6:40: Aaron talks about one of his go-tools, Buffer, to link his social media platforms and to publish according to the most effective schedules. ● 8:15: Sujan recommends Drip for email drip campaigns and explains how he uses it for a content marketing boot camp email course. He also talks about Revue to help with creating the content. ● 10:15: Aaron discusses the virtues of Infusionsoft when it comes to onboarding, email marketing, and other tasks you must do on a regular basis. ● 11:30: Sujan and Aaron talk about tactics that can kick off your marketing automation. For example, send out a welcome email and keep track of what your competition is doing using tools like Brand24, BuzzSumo and Mention. Also, link your tools together when possible. ● 16:00: Important tips on when and when not to use automation.
