Ep 4 - Ensuring Content Marketing Success by Building a Brilliant Content Strategy by Growth Mapping Podcast published on 2017-01-15T17:05:14Z How can you create a content strategy that is going to drive huge results? Creating the content itself is important, but it’s a small percentage of the work that you need to do to achieve success. What you need to do is have a brilliant strategy in place before creating the content in the first place. One common mistake is that people will create content without having a strategy in place. We’re excited to talk to you today about how to boost your chances for content marketing success. Some of the highlights of today’s show include: ● 1:20: Why matching the style of your blog to the style of your brand is the key to consistency. Your work needs to be readable and able to help you create a bond with your readers. ● 2:30: How and why the length and the formatting of your pieces can affect how well your content does, especially in the B2B world. ● 6:30: Why looking at a competitor analysis can help you create better content for your target audience. Check out their voice, their tone, their structure, their strengths and their weaknesses. ● 12:15: The importance of being realistic. Content marketing will not help you build authority quickly; it takes time. ● 14:00: Ways to come up with ideas for content topics. (If you’re having trouble thinking of lots of different ideas, you won’t want to miss this segment.) ● 18:50: How promotion and design can be integrated into your content strategy. ● 21:10: Sujan’s biggest pet peeve when it comes to content marketing. Today we are covering how to create a content strategy that will create huge results. There is a huge need to put a strategy in place before creating any type of content.