Ep 25 - How To Iterate Your Way To A Scalable Marketing Strategy by Growth Mapping Podcast published on 2017-06-12T00:54:02Z Today we’re going to talk about scalable marketing strategies: What is scalable and what’s not? When you start digital marketing, you’re in the hustle mode and you make educated guesses and just do things rather than thinking them through. After a while, though, it’s time to start thinking about scalable marketing. If you are at this point or looking forward to being at this point soon, you won’t want to miss today’s episode! Some of the highlights of the show include: ● 1:30: What scalable marketing is and what it is not, as well as why you need to start with non-scalable channels. ● 6:15: Why you need to prove out what you’re already doing before you start on the scaling process, as well as how to start once you’re ready to begin the scalable strategy. ● 8:30: Thoughts on why measuring what you’re doing is so essential and how often to check your progress. ● 10:00: How to have a scalable mindset or a mental checklist of what to do when to keep yourself on track.