Ep 22 - How To Leverage Video Marketing For Your Business by Growth Mapping Podcast published on 2017-05-11T11:42:50Z Today we are going to cover how to get started leveraging video for marketing. This includes finding topics, shooting your video, and why you should be using it. Video can help you increase your conversion rates and build relationships. Some of the highlights of the show include: ● 1:25: Why video is so popular and why people consume so much of it. Sujan and Aaron also talk about why video is less competitive than ads and SEO content. ● 4:00: Factors to consider when putting together your setup. Great lighting and great sound go a long way in making your videos easy and pleasant to watch. You’ll also learn how to get your videos edited properly. ● 7:00: Some low-cost advertising that you should consider to raise your views and improve your branding. ● 8:50: Some tools that you might use to promote your videos on Facebook and other sites. ● 11:30: Why links and embeds are so important when it comes to getting your videos out there. ● 13:50: The preparation that goes into creating video content. In many ways it’s similar to creating written content, but you’re done at the outlining stage. ● 17:30: Why to consider getting a professional video editor.