Ep 14 - How To Be A LinkedIn Marketing Superstar by Growth Mapping Podcast published on 2017-03-17T13:05:38Z Today we are going to talk about LinkedIn. This networking site is great for business, for building your brand, for getting more traffic, and much more. Aaron and Sujan have some great information on why you would want to use LinkedIn and how to make the most of the platform. It’s such a great way to target specific people and connect with those at different companies and from different locations. If you aren’t sure how to use LinkedIn effectively, you will want to tune in! Some of the highlights of the show include: ● 2:30: Thoughts on prospecting through LinkedIn: How you can find the names, positions and locations that you want to target by using the search function, and tips from Aaron on how to use LinkedIn to do outreach marketing, including cold emails. Sujan talks about using the platform for recruiting. ● 7:00: Tips on publishing on LinkedIn Pulse. Sujan shares what he’s learned about getting more traffic and likes to his posts. He also shares the secret to getting featured in the categories. ● 9:30: Experiences using LinkedIn PPC, including a discussion of the high costs and whether it’s worth it. ● 11:00: Ideas for direct messaging campaigns: what works and what doesn’t, and maintaining a good process to drive leads out of that strategy. ● 12:40: How to use LinkedIn Groups to your advantage using automation for content distribution. Aaron also shares his experience with creating his own group and what he’s gained. ● 16:15: Tips on using Buffer for automating content to publish to different groups or platforms.