Creating A New Marketplace (with Rukmini Vaish from CollarFolk) by Growth Kung Fu published on 2016-10-27T03:39:54Z You've found your niche and your product for your startup. How do you now go about creating an entirely new marketplace. How do you create demand for your product? We spoke with Rukmini Vaish from pet travel startup CollarFolk about just that. Genre Technology