Indiepop institution Fortuna POP! quit the scene last year amid much gnashing of teeth from discerning music fans, going out in a blaze of glory with five days of sold out London shows by artists spanning their twenty year tenure, before label owner Sean Price fled Brexit Britain for a new life in Tokyo, Japan.
That would have been it for Fortuna POP!, were it not for the label’s Jukebox 45s Singles Club. With one final single still owed to subscribers, Price saw the opportunity to do something special for what would be the very last release on the label. Taking one of the label’s best-loved releases, Comet Gain’s classic 2001 single “You Can Hide Your Love Forever”, as his starting point, contributions were solicited from Fortuna POP! bands past and present for a Band Aid-style cover version.
Over twenty bands contributed, with the music recorded by a crack band featuring Amos Memon of Fanfarlo (drums), Emma Kupa of Mammoth Penguins (bass), Laura Kovic of Tigercats (keys) and Paul Rains of Allo Darlin’, Ben Phillipson of Comet Gain and Sam Ayres of Flowers (all guitar) at Soup Studios in London. Mikey Collins of Allo Darlin’ then recorded percussion at Big Jelly studios in Ramsgate, and The Victorian Horns aka Gary Olson (trumpet) and Kyle Forrester (sax) of The Ladybug Transistor put down their brass parts at Gary’s Marlborough Farms Studio in New York.
Vocals were recorded in various studios and kitchens around the world, with Amelia Fletcher of Tender Trap, Daniel Ellis of Martha, Lan McArdle and Owen Williams of Joanna Gruesome, Adam Todd of The Spook School, Bill Botting and Elizabeth Morris of Allo Darlin’, Jeff Greene and Dan Greene of The Butterflies Of Love, Lisa Horton and Iain Ross of Bearsuit, Katherine Whitaker of Evans The Death, Silvi Wersing from Chorusgirl, Helen King of Shrag, Rachel Kenedy of Flowers, Pete Dale of Milky Wimpshake, Darren Hayman, Pete Astor and Simon Love all contributing. Giles Barrett at Soup Studios then made sense of it all and mixed the track.
The result is a fantastic, uplifting indiepop anthem that’s sure to be lifting the lids off indie clubs around the world this summer and for many years to come. Oh, and there’s a B-side too, in which DC Feck of Thee Comet Gain International Psychedelic Pop Conspiracy may have had more than a hand. Enjoy.