Aim, Fire, Boom! Fire for Effect aka Kenneth Keith, although always had a passion for music, started his musical journey in the early 2000’s. At this time, he had no musical training; therefore it meant that he would have to work twice as hard to get to where he wanted to go. Starting his musical career as a DJ seemed to be the right progression in his mind. With the idea that, how can you produce tracks that are suppose to rock a crowd if you can’t play them? Starting out, he played mostly progressive trance. The various rhythmic components tied together with mesmerizing vocals and melodies instantly filled his record bag. Within 1 year of acquiring dj gear, he found himself a resident dj of multiple clubs in Louisville, Kentucky. In a city that held so much electronic dance music culture and many talented dj’s, it only seemed right to influence it with his style. The music scene instantly fell in love with his sets, consisting of all the top trance selections of 2002-2005. On many occasions patrons of the clubs would come specifically to hear what Kenneth was going to play. Kenneth had a very unique talent, the ability to read the crowd’s mood and select tracks that would move them. This talent provided him with many national djing opportunities. It almost seemed as if it was a special gift, being able to take any crowd and increase the energy what seemed like almost instantly. Some of the national gigs allowed him to share the decks with artist/dj’s such as The Thrillseekers, Andy Moor, Kenneth Thomas, Dj Icey, and many more. These opportunities allowed him to pick the brains of some of the best producers of his time. After having had the opportunity to speak with professional producers, Kenneth’s desire for production grew even more. Kenneth worked very hard, vowing to do whatever it would take to purchase the necessary gear. After a relatively short time, He bought a mac book and Logic Pro. Victory! Or only the beginning? Early productions seemed rather comical, still lacking the experience; he studied vigorously in order to learn what he needed to know. From music theory, to sound synthesis, to mixing and mastering, Kenneth was constantly reading and researching various topics all pertaining to music production. Although still somewhat amateur in experience, Kenneth saw his first sign of talent when Judge Jules (BBC Radio 1) responded to a track submission by saying “This is close to my style, and I have no doubt that you will hit the nail on the head someday”. Somewhat confused by this statement Kenneth pressed on not knowing that he would later get the attention of other big producers. In 2007 Kenneth was selected to work with Carnaby of Carnaby and Jones, to work on an Official Remix of Ernest Kohl’s “Say Adieu”. Although not the best production in his opinion, the track created a lot of attention all over the world. Landing on the mix compilation “White Party USA Vol. 4” with Artists; Ian Carey Project, D.O.N.S., and Antoine Clamaran. Dean Ferguson of “Import Express and DMA” reviewed the remix and called it exactly as its title the “Banger club mix”. In 2009 the “Say Adieu (Remixes)” including the Keith and Carnaby Club mix hit #1 on the Euro-HINRG Top 50 Club Charts. With the success of this particular remix project, it wasn’t long until multiple Original tracks were signed under the Electro and Progressive house alias Lost Route (Kenneth Keith and Slik Kitty) with Amathus Music (2008). Lost Route was the first emergence of this production team’s work into the music industry. One of these tracks “Bass Pumpin” received air play on radio stations all over the world and was featured on Amathus Music’s Top 50 Techno Club Tracks Vol. 1. Amathus Music later requested a remix of DBL– Fading away which instantly took the Underground Minimal scene by storm. 2008 was a successful year for remixes; Lost Route remixed Kanye West – Love Lockdown, and Kevin Rudolf Feat. Lil Wayne – Let it Rock, both receiving 70,000 plays/Downloads worldwide. Towards the end of 2009 Lost Route, convinced that they could do better completed two new originals “Love Struck” and “Fading Away” both receiving the attention of world famous producers Solarstone and Paul Oakenfold. Having found the recent success with these tracks, Kenneth wanted to reconnect to the DJ world and came across a Dj competition hosted by DJ Mag and Paul Van Dyk’s Vonyc Sessions. Kenneth entered the Dj competition with a mix set that truly displayed his track selection talent and mixing style. When the results came in, Kenneth found himself as one of the many winners of the contest, and his set was aired live for the world to hear! But even as the achievements piled up, there was still something missing…..So Kenneth and Dj Slik Kitty stepped back into the collaboration studio once more and created a new image for their upcoming trance projects, thus the Memento Mori alias was born. After producing their first track “Awaken” Dj FLY Owner / Manager of Bonzai Music / High Fashion Music was excited to sign it and 6 other tracks to their label. With the production train rolling once more, Memento Mori continued pushing on and stepped out of the studio with fresh remixes of Dj Tiesto – Feel it and Infected Mushroom – Smashing the Opponent. Memento Mori was on fire! But they decided to take a short break in order to build a new music studio. Now that the studio is done, and the last synth is connected, Kenneth is back! This time taking on the Solo project “Fire for Effect” and is already in the studio working on some great new projects for 2014. Get ready! Because the clubs will be lit up when “Fire for Effect” causes a musical explosion upon the dance floor!