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PREMIERED on The Royal Channel as part of the Big Dance Royal Flashmob outside of Buckingham Palace on May 9; aired on BBC News, SKY News and The Telegraph Online.
“The dancers clicked their fingers, stamped their feet and shook their bodies to a mix of funky beats”
SOUNDCLOUD showing their love & support for this viral:
CD/DOWNLOAD now also available directly from the Erased Tapes Online Store:
RIVAL CONSOLES – KID VELO
The New Album. Released Track by Track, Week after Week.
ABOUT THIS ALBUM VIRAL CAMPAIGN:
London-based purveyor of intelligent dance music Ryan L. West aka RIVAL CONSOLES returns with his sophomore album KID VELO, released track by track over the course of 11 weeks. Every Monday will see a new album track being streamed exclusively from just one online portal connected to one exclusive online store, before going global on Fridays.
‘With brains supposedly adapting to online networks and attention spans reduced to 140 characters at a time, this is bite-sized music for a bite-sized world.’
– Robert Raths, founder of Erased Tapes Records
'I like them all actually, they are all different. Stand out tunes are S.P.K.R.S. and I Left The Party .. and I love the Insides remix he did for Jon Hopkins'
– Rob Booth, Electronic Explorations
The campaign kicked off on April 11 and will cumulate in the official album release on June 27, 2011.
The album launch will be celebrated with a London show on June 23 at The Nest in Dalston w/Frog Pocket + Deadfader
Ticket Link: http://www.ticketweb.co.uk/user/?region=gb_london&query=detail&event=444497&interface
WHAT HAPPENED SO FAR:
TRACK 1: KID VELO – EXCLUSIVE STREAM via Drowned In Sound on April 11:
'There are a few labels which you can just trust. Erased Tapes is possibly one of them. One of their lot in Rival Consoles is doing something relatively novel and streaming a new track from his forthcoming record Kid Velo in various places across the internet over the next 11 weeks. We've got the VERY FIRST track and it's actually really, really good' – Drowned In Sound
TRACK 2: INTO THE HEART I – EXCLUSIVE STREAM via The Line Of Best Fit on April 18:
'Rival Consoles is the geekiest band name of all time. It is lucky, then, that the music is so consistently entertaining. His second album, Kid Velo, is being released one track at a time over the course of 11 weeks, courtesy of TLOBF favourites Erased Tapes. We are very happy to have ‘Into The Heart’, the second track from that record, as today’s exclusive Song Of The Day' – The Line Of Best Fit
'Exuberant electro burner' – Boomkat
TRACK 3: S.P.K.R.S – EXCLUSIVE STREAM via The 405 on April 26:
'It's bloody HUGE. Can you imagine hearing this at full blast? It's so intense it would probably blow your eyebrows off' – The 405
TRACK 4: AMIGA – EXCLUSIVE STREAM via Mixmag on May 3.
ABOUT TRACK 5: I LEFT THE PARTY
On track five of KID VELO we see our imaginary character passing through an electronic landscape ala 8-bit Björk in the music video for Hyperballad. West continues to describe the making of his sophomore album: ‘With I LEFT THE PARTY I learned to reduce things to bare essentials. There's a nostalgic sadness in this song, which always hits me. First the breakdown, which becomes incredibly intimate and quiet, and then the build, so basic yet powerful, it creates this classic feeling of a story.’
Whether KID VELO left the party with or without the girl of his dreams is up to the listener to decide…
Coinciding with Rival Consoles I LEFT THE PARY single release, the Dance: Urban Practice programme at the University of East London, in partnership with Big Dance, are producing a high-profile Flash Mob at one of the most famous monuments in Central London on the morning of Monday, May 9, 2011. Featuring a musical score as diverse as Queen through to Michael Jackson, Rival Consoles I LEFT THE PARTY will open the surprise dance event. Keep your eyes peeled. Video footage will go viral the same day on SKY News, BBC and the Royal YouTube Channel.
Dedicated to Rebecca Molloy
All music composed by Ryan L. West
Artwork designed by Robert Raths
Photograph by Rebecca Molloy
Mastered by Nils Frahm at
Durton Studio Berlin
℗ © 2011 Erased Tapes Records Ltd. All rights reserved.
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