MYM 10 - 11 - 2015 Bob Caporale by Edward Fulbright

Bob Caporale Interview - Business Strategies: The idea is simple really: approach your strategic planning process the same way you would any other creative process. Most people assume that i am asking them to turn the currently accepted, highly logical, and mainly scientific process of developing a business strategy into some sort of esoteric, free-flowing, artsy new way of thinking. But this interpretation only serves to scare a large portion of the business population away from the task altogether; which is a shame, really, because this interpretation also happens to be quite thoroughly incorrect. As it turns out, my theory centers around one fundamental rule: the secret to creative strategy is not in finding the art in a logical process but, rather, in finding the logic in an artistic process. Much like those 3-d eye puzzles, once you make this connection, you'll never be able to separate scientific and creative processes