Elevator Speech Part 4 - MMOTHS
In the business world, one of the most important things a person can do is be able to sum up their skills and ideas in a succinct and concise way. Forget Powerpoint presentations, laser pointers, or fresh-pressed business wear: if you can not sell yourself in a quick conversation, and stand out amongst "the others," you've lost the attention of your client or superior almost indefinitely. The same concept applies directly to those in the music world. On the daily we are inundated with new music coming at us through our email inboxes, Twitter feeds and Facebook news streams. Particularly with DJs and producers, the brand of music artists who remain relatively anonymous in comparison to their work, the need to make sure their first impression their best impression is crucial or else it may be their last. Without completely eliminating the dirty work, we have found several DJs and producers from around the world who we believe are worthy of your time. But you can't take them for granted as they are people with views about the music they create. We have interviewed them to see how they got into this trade, what inspires them, what pisses them off, what they have learned over the duration of their individual careers. Once you have read a bit about them, you can hear their elevator speech, an EARMILK exclusive mix they have made to succinctly represent their style and tastes. We are certain they will not fail to impress.
Where exactly does a 18-year old from Newbridge, Ireland get off making music from his bedroom one day, to touching down at LAX to meet with music label heads the next? Apparently when the musician proves himself capable of making music worth signing, that's where. So the stories we've heard about bedroom producers are true: you can in fact hole yourself up in your bedroom on a snowy day with an Ableton, tinker around with the instrument, throw the tracks up on the Internet, think nothing of it and receive phone calls and emails from international record labels the very next day. It's completely plausible, though your parents will never buy it. But when met with doubt, refer to MMOTHS, the 18-year old youth in question, as proof. Being just a year into his full-fledged career as a bedroom producer, the musician's overnight success continues to allude him. No matter, the boisterously effervescent musician continues to plug along, taking in everything with an even-keeled sense of appreciation and awe at how quickly the events around him are happening. Having heard him splice and dice Passion Pit, Bon Iver and Interpol so decently we could not help but continually replay them, we featured the quivering, atmospherical track, "Heart", featuring lucid vocals by Keep Shelly In Athens which was released in January. As he prepares to fly out to Austin for multiple performances at this year's SXSW, we first connected with the artist just after he got out of watching a movie with some of his best mates. Check out our interview with MMOTHS below and secure your copy of his self-titled, five-track EP out today.
EARMILK Interview with MMOTHS: http://www.earmilk.com/2012/03/05/elevator-speech-mmoths/