John DeChristopher(Part I) - Drummers' Hang Ep. 4 by The Upbeat Hang

In this first installment of a two-part interview, we talk with former Vice President of Artist Relations & Event Marketing Worldwide for Zildjian, John DeChristopher. John spent over two decades working closely with some of the world's greatest drummers and is highly respected within the drumming community. He retired from Zildjian a few years ago but maintains relationships with many of the artists which became his friends.
Amongst other topcs, we begin to discuss his band in Boston, Grand Theft Audio, comprised of longtime friends: Paul Giannelli, Paul Candilore, Neil Porter and Charlene O’Neil Porter.
And we start the discussion with him asking about if he will be at NAMM in 2020, and his response is that he's going to be staying home and enjoying the snow in the Northeast this winter...ha!
In part I we discuss: The balance of marketing new-versus-existing Zildjian products, The disappearance of brick and mortar retailers , DC of Portsmouth, Professional Drum Shop Hollywood, The evolution of endorsement deals, Zildjian's deal with Modern Drummer magazine, Charlie Watts stories and more!
But before we get started, K-Bo and Duke talk about "What Ever Happened To:" roto-toms and concert toms.

Grand Theft Audio's Facebook page: https://www.facebook.com/pg/gtaboston/services/