31 - ICONIC - How to Create Distinction for Your Business - with Scott McKain by Do Business Better published on 2019-06-10T16:59:24Z If you own and run your own business, you’d like to think there are differences between you and your competition. What are they? If you tell me service, I’ll promptly call B.S. Every business believes they deliver above-average service. So what is it that truly sets you apart from others in the marketplace? Are you set apart from others in the marketplace? Because if you’re not, you’re very easily commoditized by your customer base. When that happens, price is the only determining factor — and you can never win by being cheaper. Scott McKain joins me. He’s the author of "ICONIC: How organizations & leaders attain, sustain, & regain the ultimate level of distinction." You’ll love Scott's real world examples that you can apply to YOUR own enterprise. You’ll also get great takeaway value from Scott’s analysis of the 4 Cornerstones of Distinction. Be distinct!