Dying Giraffe Recordings
DGR Music is an independent music promotion company that has been providing services and support for online/offline press promotion, radio & TV promotion and concert promotion in the Netherlands and Belgium since 2004. Our clients are primarily national and international record companies and labels, management agencies and booking agencies.
The full name of DGR Music is Dying Giraffe Recordings. The name is based on a quote from the series ‘South Park’ - “Hey, did you hear that? It sounds like a dying giraffe over there” – which refers to any unknown sound. We’ve translated this quote to the music business because, to put it simply, the aim of DGR Music is to bring new music to the attention of the public.
DGR Music was originally an online promotion and distribution platform that was set up with the specific aim of providing talent with a central place where they could distribute their music and share it with others. The platform was internationally successful yet, in spite of that, it was ended when a decision was made to transform DGR Music into a record label. Between 2006 and 2010, there were 50+ releases by Dutch and foreign artists. Due to the generally recognised changes in the way that music is released and distributed, in mid-2010 it was decided to take a new path by slowly but surely phasing out the label and distribution activities and focussing fully on music promotion. Promotion has always been one of DGR Music’s primary activities since its foundation in 2004 and is certainly more relevant than ever at the present time.
Promotion options at DGR Music consist of three core activities: online/offline press promotion, radio & TV promotion and concert promotion. In most cases, these are combined into a complete campaign, but they are also regularly deployed separately. Our expertise is mainly in the area of indie-, alternative- and singer-songwriter-related genres.
Online/offline press promotion: Albums, EPs and singles are actively brought to the attention of the traditional music press and leading online magazines and blogs in order to generate as much publicity as possible through reviews, write-ups and interviews.
Radio & TV promotion: Singles and artists are actively brought to the attention of music editors and DJs working for national, regional, local and online radio stations with the aim of obtaining airplay and organising live sessions and interviews.
Concert promotion: Concerts are an important and often underestimated way of promoting artists. They play a major role in disseminating music and in mouth-to-mouth advertising, and are also lucrative in relation to the sale of merchandise. Handy, direct-to-fan tools on our website make it possible to address the right target group, build a fan base for an individual artist, and share relevant information easily with others. We also work closely with venues, set up campaigns, and involve press and radio.
DGR Music has already carried out promo campaigns for many artists. To name but a few, these include Dry The River (UK), James Vincent McMorrow (IRL), Woodkid (FRA), Yann Tiersen (FRA). We Are Augustines (USA), The Asteroids Galaxy Tour (DK), Yukon Blonde (CA), Echo & The Bunnymen (UK), Dead Can Dance (AUS/IRL), k’s Choice (BE), Benjamin Francis Leftwich (UK), Husky (AUS) and Rachel Sermanni (SCO). Dutch artists include Roosbeef, Eefje, Bettie Serveert, Wooden Saints, Avant La Lettre and Most Unpleasant Men.