Bovell's Board room by DarkhorseSean published on 2012/12/05 08:40:44 +0000 Bovells Bakery is one of the first private owned bakeries in Western Australia, established in 1912. Why not celebrate the antiquated ways of baking to an age-old recipe with simple fresh ingredients? That was the brief from the client. "We bake them like they used to" was the result. A campaign that ran heavily in radio, press and point of sale.