Crunchy Frog Jesper Reginal Copenhagen Crunchy Frog was founded as a Copenhagen indie label by the four members of THAU back in 1994. Even though the label is no longer an underground operation, and despite the fact that nowadays Crunchy Frog has moved out of the flat that used to be the HQ, the philosophy and ambition is still the same: to release quality music in the area of alternative pop and rock under the conditions of full creative control for the bands. And since we started out as musicians, we know how much that counts. The important thing isn't always the bottom line and the $$$, but that we are able to maintain our position as the most interesting indie-label around! And not just around our native country of Denmark: Crunchy Frog is the best record label in the Universe! Ever!!