Collision Course PR
Collision Course is one of Australia’s premier music marketing companies specialising in metal, punk, prog, hardcore, heavy rock and all associated genres.
Tim Price has been living and breathing heavy music all his life, founding Collision Course in 2013 as well as working with booking agency Underscore and boasting a range of experiences in management, distribution and other facets of the music industry. Stephen Green joined Collision Course for its relaunch in 2015 and has been working in music marketing over a range of genres with his other companies SGC Media, Title Track and MusicSend with 15 ARIA nominations, four top five albums and a range of other accolades in 2014 alone.
We have a collective experience of more than twenty years working in rock PR with bands including The Butterfly Effect, The Amity Affliction, Trivium, Maserati, Behind Crimson Eyes, Mushroomhead, Black Stone Cherry, Madina Lake, Sydonia, The Getaway Plan, Bodyjar, Jericco, Guards of May and many more donning our CVs.
Collision Course is founded on the following principles:
1. Heavy Music, regardless of its place on the genre spectrum, is about community. The fans get it and the bands get it. It’s important that you have a marketing team that gets it and knows that community and how to tap them. We understand the niches, the industry, the artists and how to get to those fans.
2. The integrity of the music is paramount. We are in it for the music and it’s important that you are too. We’re about working with artists and labels who want to build long-term careers and to take their genre forward, not just those who want a quick hit of stardom.
3. Marketing isn’t JUST about taking your record into a radio station or calling up a newspaper, as important as they are. Marketing is about getting the right people to hear your music and giving you the tools you need to succeed in this market, whether that’s advice on your social media, some contacts for live shows or assistance with strategic planning. When you’re working with Collision Course you don’t sign up to our team, we sign on to yours.
4. Sustainability is the best path to success. We understand that our role is to work with you to build fanbases to sustainable levels, not just to quote you a service. We want to build our relationship with you at the same time that you build your relationship with your audience, creating opportunities for all.