EARTH PRIME TIME: WHAT’S NEW WITH MARVEL NOW! by clay-fernald published on 2012/10/17 16:15:29 +0000 Marvel NOW! is an exclamation, a reaction, and a well needed shot in the arm to the Marvel Comics properties this fall, 13 months after the reboot of the DC Universe known as DC New 52. The blockbuster movie summer is over and the company seems to be aligning the characters with the now familiar on-screen versions of our heroes. It’s not at all strange to see these announcements right after The Avengers Blu-ray hit the shelves. Here’s what we heard about and read about the Marvel NOW! books at New York Comic Con this weekend.