Steve Bonadio, InnoCentive, on Crowdsourcing (10-27-12) by Chris Riback published on 2012-12-28T19:48:01Z We all know the drill: A problem comes up at the office -- A new sales area, new potential product, new customer segment. The boss says, I don't want the same old solutions; we need to be more innovative. And so you get a couple of colleagues, and you innovate. At least you try to. But what if instead of sharing your challenge with a couple of colleagues and benefiting from just their feedback, you shared your challenge with more than 200,000 innovators around the world. And they thought about your problem – for free – until you chose a solution from this global pile of solutions and then -- and only then -- you paid for the service. It's called Crowdsourcing and it drives something called open innovation. And one company has created a marketplace to drive this organized Crowdsourcing. It’s called InnoCentive. Steve Bonadio is a vice president there, and he joins me now.