Culture Catalyst: John Edel, Executive Director of The Plant by Chicago Amplified published on 2012-12-09T19:41:19Z John Edel is the founder and executive director of The Plant, a net-zero energy vertical farm and food business operation in Chicago. After purchasing the building in July 2010, he immediately began deconstruction and renovation with a vision of intentional reuse, economic development, and truly sustainable food. Edel’s foray into building redevelopment was at the Chicago Sustainable Manufacturing Center, a green business incubator in the Stockyards Industrial Corridor. As general contractor, Edel took the facility from a burnt-out shell to 100% occupancy, using a mixture of waste-stream recycled materials and leading-edge technology to make the building exceptionally energy efficient and pleasantly non-toxic. The renovation was assisted by a core group of volunteers and by bartering with suppliers, tenants, and scrappers. In previous careers, John taught computer graphics, designed sets for broadcast television, art directed video games, and worked as a chef on private railroad cars. He has a lifelong dream of combining industrial preservation and plants in a productive, conservatory-like project.