S3E2: Choosing Strong Foundations: Jennifer Schufer, University of Colorado Boulder by The Quad

In an effort to stand out and be different, many higher institutions chase shiny objects -whether it’s new enrollment approaches or marketing tactics. In the second episode of season three of The Quad, Assistant Vice Chancellor for Marketing & Content Strategy, Jennifer Schufer discusses why having a strong integrated marketing foundation is of utmost importance. Having the big picture in mind keeps her and her team focused on marketing goals and brand consistency across a university with multiple colleges.