Jason McCarthy of GORUCK on Passion Hit TV by cc-chapman published on 2012/12/24 12:04:36 +0000 Jason McCarthy finished his time in the US Special Forces and didn’t want to spend his time as a civilian being bored, so he decided to take his love of the military and United States manufacturing and started the GORUCK brand. As they say on their site – GORUCK introduces military-grade gear tough enough for Special Forces to adventure seekers worldwide. All GORUCK gear is built in the USA and adheres to the highest standards of functionality, durability and style. You’ll learn how he took a simple sketch on a napkin and turned it in to the growing brand that is GORUCK. When the bags were not selling as well as he wanted he came up with the unique idea of starting the GORUCK Challenge to put the bags on the backs of the men and women that he hoped would turn into passionate fans of them. If you are looking for the best living in ultimate fitness, you should consider signing up for the next challenge that is happening in your area.