Brooke Skinner Ricketts: The 4Ps of Marketing That Creates More Opportunity by CBT Automotive Network published on 2018-03-12T16:11:07Z NADA 2018 is quickly approaching and companies cannot wait to introduce what they have been working on over the last year to the automotive dealership and retail communities. Brooke Skinner Ricketts, Chief Marketing Officer at Cars.com, shares with us how using the 4Ps of marketing creates more opportunity and they want you to learn how at one of their Three NADA 2018 Show booths. It’s never too late to find out what your dealership needs help with when it comes to checking the 4P’s of your marketing opportunities scorecard. According to Brooke, they can help you assess and improve any needed areas. Recently Cars.com inquired both DealerRater and Dealers Inspire. NADA 2018 will be the setting for their debut as a unit system. Each company will have its individual booth were they excited to showcase more comprehensives ways dealerships can go digital. They want any and all dealerships to stop by any of their locations and schedule an appointment at which point they will provide an assessment of your companies four Ps. With the results and information produced by their analysis, they can inform you how your digital brand is doing, where improvements might be needed or how you can make sure the money you are spending in the marketing arena is working productively for your dealership. Making sure that your digital plan is reaching its full p[potential is important. After all the digital market reach is growing and rapidly becoming the go-to source. 2018 is said to be an exciting year at the NADA Show. Along with the merge of Cars.com with their newly acquired other company and platforms, they are also looking forward to announcing and launching a new product that they developed that allows them to extend their audience into social networks allowing the opportunities for inventory viewership and quality leads. For more information on more announcements and everything, NADA continue to watch CBT News as we move even closer to NADA 2018.