Voices for Sale or Rent: Election Ads - October 3, 2012 by CBC Radio One published on 2012-10-03T18:54:18Z It's all in the delivery, the right intonation on the right line can slay a political opponent. With the first of the U.S. Presidential debates set for tonight, the creators of campaign commercials are poised to spot poison. But it will be the Voices on those messages that matter. Voicing political ads can be a lucrative business, one where the President or the person who wants to be, knows your name. Today we bring you a documentary about the story of the men and women who trade in Trust in 35-seconds-or-less.