Multiroaster? Building a Wholesale Program on Solid Ground by Cat & Cloud Podcast published on 2017-06-07T23:42:43Z Baca and Alex talk about the implications of getting into the multiroaster game. Multiroaster or not we firmly believe in doing business with people who share your values and vision. As with most things in life the wholesaler / retailer relationship is a two way street and identifying a plan or target clientele will help you build a program with a strong foundation. Enjoy!