Building communities meets big data: learn how Waze has revolutionised navigation. by CambridgeJBS published on 2013/04/05 14:49:39 +0000 When President Obama visited Israel, the Israeli police plan for traffic disruptions using mobile phone app 'Waze'. This was an amazing accomplishment for a company that relies on its community of users to update and share real-time traffic information. Learn how waze started, its philosophy of building communities and how it competes with the likes of Google. An interview with Conrad Chua, Head of Marketing and Admissions for the Cambridge MBA.