Franchise Ep. 1: Building Successful Brands Through Service by Built on Strategy: Object 9

On this special episode of Built on Strategy focused on franchising, I'm joined by Greg Graber. He is the CEO and founder of Heritage Restaurant Brands, a company that offers franchising opportunities for their brands: Huckleberry's Breakfast & Lunch, Perko's Grill, and Cool Hand Luke's Steakhouse. We discuss the important distinction between service and hospitality, the value of ambience and branding within the restaurant industry, and the Heritage franchise model of being a family company that honors the past and builds a legacy for the future. Greg describes his strategy on crafting the experience as it pertains to breakfast franchises in particular, with specific insights on what makes Huckleberry’s breakfast and brunch a special place for families to enjoy. COVID-19 has created challenges for Heritage, but Greg insists on holding true to the branding and practices that have brought him success.