2107 - 003 Jeff Barnett And Stuart Aldridge by Tim Parry's Bricks and Clicks Podcast

In this podcast, more interviews from the 2017 National Retail Federation Big Show.

First up will be Jeff Barnett, CEO of Salesforce Commerce Cloud (which is formerly Demandware). Barnett looks back at the continued shift to mobile that took place during the 2016 holiday season, and a look at how retailers can use mobile to keep customer engagement and conversation going.

Then it’s Stuart Aldridge, Principal at Columbus Consulting. In the second segment, Aldridge says retailers need to understand and figure out the fine line between online execution and customer satisfaction.