"Initially, drink from the firehose and then narrow or refine your approach." - Kaite Rosa (VentureFizz)
Today we interview Kaite Rosa, Director, Content and Marketing at VentureFizz in Boston. Make sure to listen to this interview to learn more about VentureFizz, Boston Tech Startups, facing failure and Kaite's fantastic marketing words of wisdom!
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Sample Episode Transcription:
Evin Anderson: Today, we have a very special guest in the studio. We have Kaite Rosa who is the Director of Marketing and Content at VentureFizz. If you haven't heard of VentureFizz, we'll definitely dive more into that, but let me tell you, they have some fantastic material if you are a startup tech company in Boston especially with their Talent on the Move series as well as their Driven profile series. Kaite, thank you for coming in and how are you doing today?
Kaite Rosa: I'm doing great. How are you?
Evin Anderson: Doing fantastic. Thank you. Now glad you can make it in and talk with us today. For people that again aren't familiar with VentureFizz, could you introduce the company as well as how you got involved?
Kaite Rosa: VentureFizz is an online platform covering tech entrepreneurship and career inspiration focused entirely on companies here in Boston. We have one of the hottest job boards here in Boston with over 1,500 jobs for tech and startup companies and over 200 companies have a biz page with us, which is a place for them to not only feature their new roles, but also highlight their company culture.
Evin Anderson: It's such a great way of connecting people with these startups. Do you know where the original concept first formulated from?
Kaite Rosa: Sure. Our founder, Keith Cline, he started VentureFizz back in 2009. He in his previous life if you will was a recruiter for over I think nearly 20 years and he was working with all these really great interesting companies and finding out all these unique stories and meeting really innovative people, and wanted a place to like you said create that community, highlight the interesting things that people are doing and that their companies are doing so, he started VentureFizz. It was a little bit of a side project for a couple of years for him and then in about 2012, 2013, he really started to ramp up his efforts with it.
Tatiana Ivan: Before you were at VentureFizz, you worked for a lot of different companies such as Virgin Pulse, Lionbridge, Brafton. What made you decide to join VentureFizz?
Kaite Rosa: I came into VentureFizz by way of Virgin Pulse, which is a health tech company out in Framingham and I was there for about two and a half years as senior marketing communications manager. I got to work on some really exciting projects there. I helped see the company through a rebrand. They were growing very rapidly and last May, they secured $93 million in funding.
Tatiana Ivan: Wow.
Kaite Rosa: It was really great. There were a lot of really exciting projects to work on and I learned a ton in a relatively short amount of time. I stayed on with the company for about six months thereafter, but I really missed that early stage growth opportunity aspect of working on a startup so, I connected with our founder, Keith Cline, and the role that I'm in now is really just like the perfect next step for me and it was really interesting to me to go back to more of my journalism roots, which is what I initially did professionally, and here we are.
[Learn more today by listening to the entire episode!]