What do Shakespeare, Steinbeck, and Spielberg have in common? Well, aside from the obvious alliteration of their names, these men are all considered to be great storytellers. Regardless of the platform – on stage, print, or screen – they, like so many other writers, have captured the attention of audiences around the world through engaging stories.
In his book The Seven Basic Plots: Why We Tell Stories, Christopher Booker asserts that nearly every story ever written can be broken down into one of seven fundamental narratives. It may seem depressing at first but that story you’ve worked so hard on has been told before and will be told again. Fret not!
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[Sample Transcription of Episode:]
Alex: My name is Alex.
Anna: And, I’m Anna.
Alex: And, today, we’re going to be talking about elements of storytelling you should be using when making a company video. But, before we jump into the tips, we first need to make sure that you know your story.
Anna: Everybody has a story including businesses and it’s more important today than ever to convey your story because I don’t know about you but I feel like my generation has grown up mistrusting a lot of corporations, a lot of businesses so it’s important to know who you are and convey that to your audience. Stories come in many forms for businesses whether you have a story behind the product you’re selling, the services you’re providing, the information you’re offering, it can span a whole variety of things; so, it’s important to know who you are and who your demographic is. So, Alex, why is video the best way to tell your story?
Alex: Great question. You may be thinking there’s a million ways to tell a story. You can do an article, a blog, photographs; but, why is video best? Video appeals to the senses. You know, it’s a way of mixing the images, the sound and everything altogether to engage people. You want to grab people’s attention and you want to hold it and videos do that better than anything else. It’s also a way of drumming up emotions. You know, videos make us feel things. It’s either happy, sad, excited, scared, who knows; but, it’s a great way of, you know, making those emotions come out in people that you get better than, you know, say an article or a picture and the real key is to make sure that those emotions that people are feeling are the emotions you want them to feel in the video. Without further adieu, let’s jump into Tip #1.
Anna: There are many techniques used in film and we’re going to take some inspiration from one of our recent favorites and old favorites, Star Wars! So, stories don’t have to be in chronological order. Often, starting in the middle of your story is the most engaging and then you can go into the intro and then conclusion. Event videos are one of the best ways to use this technique and it’s actually called In Media Res. Instead of showing like setting up and, you know, the whole crew putting the plates and all that stuff down to your film footage of the event itself, you’re seeing the people, the music, the energy that the event brings. It’s more engaging to actually see the event itself.
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