WHO can tackle pharma advertising by BMJ talk medicine published on 2018-05-03T16:35:24Z The array of options available to pharmaceutical companies, to advertise their drugs, is incredibly broad - and the amount that they spend is increasing, with some reports saying it’s up 60% in the last five years. In most countries, there are pretty strict rules to limit the ways in which Pharma can spend their advertising dollars - but the WHO guidelines which have informed many of those rules are now 30 years out of date. A new analysis on bmj.com “Ethical drug marketing criteria for the 21st century“ proposes some ways in which those guidelines should be updated, we're joined two of the authors - Lisa Parker and Lisa Bero - from the Charles Perkins centre at the faculty of pharmacy at the university of Sydney to discuss. Read the full analysis: https://www.bmj.com/content/361/bmj.k1809 Comment by BMJ talk medicine @ulfrxn: Thanks for pointing this out - an error in the export of the file. Fixed now. 2018-05-08T17:00:03Z Comment by UlfRxn Why are there blank, silent gaps in this podcast? 2018-05-07T11:05:22Z