episode 12: Larry Mills by Between the Liner Notes published on 2012/11/05 06:43:03 +0000 Although Larry Mills has worn many hats in the music industry, his career has always focused on the success of independent artists. At age 22 he founded Atlanta based Steam Records which issued early releases by Lisa Loeb and Rusted Root. He then expanded his reach by founding Autonomous Records, helping bands like Sister Hazel and Creed penetrate markets throughout the southeastern United States. Next, he entered into music licensing as VP of Marketing and Partnerships for the trailblazing music licensing company Pump Audio and later becoming the first-ever VP of Strategic Marketing for Sony/ATV Music Publishing. Mills' current company Music Media Advisors works with We Are the Hits to monetize user-generated content on YouTube. Listen to this exclusive interview as Larry discusses his experiences in the industry trenches and shares the valuable insights he has gleaned from running two indie labels, empowering indie artists to license their music, and helping YouTube teen stars earn an income from singing cover songs in their living room. Only on Between The Liner Notes.