eMarketer

“Behind the Numbers” is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

eMarketer’s tracks

• The Weekly Listen: Reopening Retail, Zynn Pays Its Viewers and Good Deeds During COVID | Jun 5, 2020 by eMarketer
• Publishers & Platforms Censorship and Liability, Facebook 'Collab' and Publisher Money | Jun 4, 2020 by eMarketer
• The Executive Roundtable: Bob Liodice, ANA | How the Pandemic is Reshaping Advertising | Jun 3, 2020 by eMarketer
• HBO Max is Here. Now What?, Programmatic OTT and NBCUniversal Merges TV & Streaming | Jun 2, 2020 by eMarketer
• Amazon Hits the Gas, Google "Attributes" and Lasting Grocery Store Foot Traffic Trends | Jun 1, 2020 by eMarketer
• The Weekly Listen: Joe Rogan Goes to Spotify, Twitter Reply Limits and TikTok AR Ads | May 29, 2020 by eMarketer
• Ads Next to Coronavirus Coverage, Top of Search and the End of Third-Party Ads Data | May 28, 2020 by eMarketer
• The Ad Platform: What's Coming for US Digital Ad Spending in H2? | May 27, 2020 by eMarketer
• Will Facebook Shops Be the New Digital Mall, LinkedIn Polls and Walmart Shuts Jet.com | May 26, 2020 by eMarketer
• The Weekly Listen: Well-Being as New Luxury, a TikTok Change and Brands Lightening Up | May 22, 2020 by eMarketer