BACARDÍ #BatBeats by BACARDI published on 2014-03-24T12:45:59Z At the 2014 SXSW festival in Austin, Texas, BACARDÍ turned the movements of 100,000 wild bats into an exclusive music track. Using bespoke motion tracking technology, the team used the swarming of the bats to trigger unique beats and effects, and remix the track's tone and tempo as they flew. Adam Janota Bzowski – Composer To see what happened at SXSW: http://youtu.be/oCQPo5-ndKc Learn more about our bat icon: http://www.bacardi.com/us/heritage/our-story Genre Electronic Comment by Tristan Viney Bat shit crazy! 2015/01/23 03:56:57 +0000 Comment by Melissa Boberg Very creative and unique 2014/08/08 13:19:40 +0000 Comment by Leem_music What total bullshit just designed to promote a drink brand. 2014/07/16 09:46:16 +0000 Comment by James Lad Mcburnie sick 2014/04/20 14:18:34 +0000 Comment by ronniefox1 Great idea genius for music and advertising 2014/04/03 13:52:44 +0000 Comment by Angela Lin 18 So transic... 2014/04/03 05:06:00 +0000 Comment by Moon Grave Fan-Fucking-Tastic... 2014/03/31 16:40:55 +0000
