“The Armenoids” Project stands as a “processor” of the universal popular music, and it is based on this processor that a “manual” of today’s global popular music is designed. This “design work” is carried out by way of factoring in the differences and similarities among the world’s civilizations and integrating the best musical technologies of each and every civilization.
In terms of its classic musical genre, the sound of “The Armenoids” Project is typified as Progressive Folk. Ever since 2004, however, the Project’s creations have become so well-liked model compositions for the modern popular music standards that, in tribute to the Project, its musical style has become a trademark category.
“The Armenoids” is the reality’s mirror into the past and the future, together with many shades, and their crossroads is the popular music “clock.” One hand of this clock embodies the past, whereas the other hand represents the long-standing cultural content and the modern technologies.
“The Armenoids” Project’s debut album Glocal was a synchronization of the global and local ideologies. So, considering the centuries-old history of the civilizations and the challenge of preserving the common global values, we face two contrasting poles where, no matter how enticing the new local technologies may be, each nation continues to preserve its identity and tradition, and, thus, putting into effect the well-established ethnic formula: “All are different yet equal.”
“The Armenoids” is also a project in which the road to ethnic content is clearly indicated, and this road leads toward the historical and cultural values, but irrespective of national belonging and belief.
Since 2004, “The Armenoids” Project became the two-time winner in the “Best Group” category at the national music awards ceremonies, which were held in Armenia and the United States. In addition, the Project received the “Viewers’ Choice” and the “Best Musical Arrangement” awards. “The Armenoids” has performed on numerous stages in Armenia, Nagorno (Mountainous) Karabagh, the United States, and Syria, Lebanon. PLUS WINER IN BEST INTERNATIONAL NEW WAVE PROJECT In Big Apple music Awards NY And .BEST VIDEO ON AMA > AND HIT of the Year 2009 Armenia 2010 h2 awards best project. 2010 national music awards nominated for best video.2010 Moscow Armenia.music Awards best Elektronic Project2010
Ever since 2008, “The Armenoids” Project also has ventured into the music production sector, and now it introduces, to the music market, new ethno-classical, Hip Hop, and electronic music artists. And the vivid illustration of the Project’s such production activities is its teamwork with well-known C-ROUGE from Lebanon and Asteroids group
The contributors to “The Armenoids” Project include professional sound makers, vocalists, Virtual Studio Technology (VST) specialists, and a producer who creates the Project’s mystical sound.
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