Anna Moore Anna Moore Kelowna Anna is a very passionate and successful businesswoman and international best-selling author who has dedicated over 10 years to building her own companies. She is the CEO of three companies including Softway LTD and Foundation with Initiative. A financial strategist and mentor with a background in economics and psychology, she draws from a wealth of experience to guide other businesswomen from making a decent turnover and low profit to a high turnover and HIGH PROFIT. Her philosophy is that your business must allow you to thrive, not just survive. Her unparalleled ability to assess your business and make key, inspired recommendations for changes has allowed many women to achieve or exceed their financial goals faster and easier than expected. She helps to shift your perception of the business and recalculate finances to include your personal budgets, allowing you to finally be able to make money to fulfill your mission and live the lifestyle you want to live. Her expertise and ability to explain seemingly complex financial concepts in a way that is easily understood by anyone has inspired her to write several books and many articles. She is also in demand as a featured guest in numerous interviews for radio, television, podcasts and stage appearances.