His relationship with music goes a long way back. In fact, he actually got his start at a very young age. His parents had a phenomenal record collection, with some truly classic gems to spin. Needless to say, Alex got spoiled when it comes to amazing music, and he learn to recognised quality sounds very early on, due to being exposed to such a diverse array of fantastic influences!
By the time he had turned 18, Alex moved from becoming a keen music fan, to actually take performing more seriously. He started out at local events in his hometown in Sicily, Italy, and as they say, the rest is history! Willing and motivated to take his career to the next level, Alex left the sunny Sicilian shores for the bursting lights of London, where he went on to pursue his dream of working as a full-time DJ.
His first set on an international scale actually happened at the famed Mass Club (Brixton), well-known for the highly energetic raves hosted there. Since then, Alex went on to share the decks with well-known acts.
His sets are particularly dynamic and engaging, offering a personal and witty perspective on club music, without compromising on the entertainment side. In other words, this set-lists have a lot of depth and richness, but they are also immediate, fun and appealing from the get-go.
While living in London, Alex became well-connected within the local music scene, so much so that he organised many of his own independent events. He was consistently running weekly DJ sets in underground warehouses in East London. It was through this event management experience that he discovered his talent for the other side of the music industry.
Alex has been performing as a DJ for over 15 years now. During this time, he has perfected his act, creating immersive and hypnotising sets in front of sold-out-crowds. On top of this, Alex is a well-known producer. In his music, he seamlessly blurs the lines between techno and deep, and many other influences.
While Alex’s music remain appealing and extremely direct, there is also lot of depth to the music and concept, making for a great balance between appeal and sophistication…Who said catchy music can’t be smart?
Alex creates stunning productions, which are inspired, direct and exciting, with a very dynamic feel and a stunning tone that sounds very charismatic and loaded with personality. In addition to that, the sound of his work has a smooth, balanced tone, appealing to listeners from all walks of life!
Now Alex he is on a mission to release a slew of remixes and EPs from established names in the industry.